The key to online success is customer-centric technology
To be successful in the online era it is key that your organisation keeps track of the value of emerging online technology. Augmented reality, wearable devices, location-based applications, sensing technologies, emotion detection systems.... have you considered their benefits for your business?
To keep track of the whirlwind of emerging online technology customer-centricity provides a fundamental business concept. By applying online technology as instrument to generate optimal customer experiences, your organisation will create competitive advantage.
Tibert Verhagen, associate professor e-business, speaker, consultant, and author.