Business, Marketing & Technology

Tibert gained his knowledge about emerging web-based technology from both his activities in the academic world and in practice. At the university, he studied and published about web-based systems such as online stores, portals, auctions, electronic marketplaces, customer communities, virtual worlds, virtual customer service agents, and augmented reality applications. Theoretical lenses he applied include trust, perceived risk, online store image, technology acceptance, user motivation, word-of-mouth, customer engagement, interactivity, satisfaction, loyalty, and impulse buying. In business he expanded his knowledge by activities such as online market research, website benchmarking, conversion optimisation, usability testing, search engine optimisation, social media strategy, and starting up new e-business activities.